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QOTD: Making Lip Products Less Sheer

QOTD: Making Lip Products Less Sheer


(Question of the Day)

"For gloss making I was wondering what do i need to add to make it the exact pigment as the mica so it doest just come out sheer or just shimmery?"

This question is raising the issue of how to make a lip gloss less sheer and have more oomph of color.

Typically, glosses are meant to be relatively sheer, allowing the natural color of the lip to shine through.  However, sometimes we want tons of coverage and color.

The trick to getting coverage in your lip gloss is to add some kind of PIGMENT.  A typical pigment is Titanium Dioxide.   Titanium Dioxide is a white pigment found in many cosmetics, as well as in industrial uses (it is what gives white paint and primers good opacity).

Here are two photos showing how our Lip Liquid Colors have slightly better coverage and less translucency when the Lip Liquid White is added to them.



In addition to Titanium Dioxide White, other pigments which could be added to create opacity include the Iron Oxides such as Red Oxide, Yellow Oxide, Brown Oxide, Black Oxide, Sienna Oxide.

Of course, all the pigments will change the color.  In the photos above, you can see that the white pigment makes the product more opaque but also slightly lighter in color.

Another solution for the customer is to "add more color" and in particular to add colors which have a larger percentage of a pigment in them, and colors which have a smaller particle size.  These combined will make for more opacity.

Here is an FAQ page which discusses this in more detail:  About TKB's Whites.

Previous article Increase Lip Gloss wear-resistance with new Citrine Clear Wax


Kaila Westerman - September 27, 2022

Hi Naya, it is tough to work with the powder version of Titanium Dioxide without getting streaks and speckles. That is why we offer a “surface treated” version which goes on more smoothly ( or, you could consider using one of the TD blends. In particular Velvet White, which is a blend of TD and Mica or Extender White, which is also a blend of TD and Mica. While they will add some of the mica sheen, they will “stir in” so much easier.

Finally, when it comes to getting a more pigmented gloss, the answer is simply MORE COLOR. Lip products can be half color and half base. Or even more color.

naya - September 27, 2022

I’ve also tried using the powder titanium oxide; it leaves these dots and the color is still not showing on the lips. is it possible to tell me how you can make the lip gloss the color of the pigment I’m using? or what ingredient i would need to get to achieve the pigmented gloss

Anfee - September 6, 2018

I tried to use the titanium dioxide however it keeps leaving those white dots and when it get rubbed it leaves the white I tried mixing it for 30 mins and I can not take them off

Chanta Cobb - August 28, 2018

How do I order just the red tint without having to buy the lip gloss kit

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