Carmine has been an extremely popular color through the ages, for example, it was used by the Aztecs for dyeing and painting.
With the introduction of chemical dyes in the 1800's, Carmine lost favor simply because it is expensive, and not particularly light-fast.
In modern times, its main uses are to color food (such as juice, ice cream and yogurt) and to color cosmetics such as lipsticks and lip balms, rouges and eyeshadow.
Our customers often ask for a "Natural Red Color" to use in cosmetics and toiletries. Carmine is by far the best option.
Carmine is expensive, there is no way around that. But, being a dye, it is also very intense and a little should go a long way.