Purple is a color that really suits my skin tone, so a hint of purple subtly darkening my lip balms is just perfection because I'm pretty low maintenance. It can actually be difficult to find sheer lip balms (that I like) in this shade sometimes. I've been making my own lip balms for years and it never occurred to me to tint them myself until I saw this lip liquid on TKB. Problem solved. Now I have a neverending supply.